Fantawild’s Boonie Bears Named LIAA Entertainment Property of the Year

Hong Kong, Jan 6, 2020: At the Licensing International Asian Awards 2019, Fantawild Animation was announced as the winner of Entertainment Property of the Year – ANIMATED for its Boonie Bears: Blast into the Past. The company was also nominated for three other categories: Asian Property of the Year (Boonie Bears), The Newcomer Award (Boonie Cubs), and Licensee of the Year – FMCG (Master Kong “Boonie Bears” Bottled Drinking Water).

Allen Lo, Senior Director of International Business at Fantawild received the award on behalf of the company. Upon reception of the award, Daisy Shang, Executive President of Fantawild Group & President of Fantawild Animation spoke, “We’re grateful for Licensing International’s acknowledgment, and our many partners’ trust in Boonie Bears and Fantawild. In the future, we’ll continue to innovate and make breakthroughs, work together with more partners to boost the innovation and development of the licensing industry, and create more quality properties that are family-friendly and long-lasting. I’m sure that together, we’ll bring world-class entertainment experience to both Chinese and global consumers.”

Asian Licensing Awards, the most prominent award in the Asian licensing industry, is organized and presented by Licensing International. It aims to identify the excellence and achievements of licensing programs and companies of the preceding year.

Boonie Bears: Blast into the Past is the sixth installment of the Boonie Bears franchise, the most well-known animated brand in China. The film drew in $106 million box office during its premiere during the Chinese New Year 2019.

The Boonie Bears brand has been regarded as the most popular licensor among Chinese animated films. Its collaboration with other Chinese leading companies already started in the earlier installments in the movie franchise. Its strategic partnerships in brand licensing involve online and offline innovation and collaboration with over 20 industries, 100 renowned brands, and 3,000 stock-keeping units.